Coming up with various search engine optimization techniques is essential to increase website traffic and potential sales conversion. This article will list down tips on how to have a successful search engine optimization strategy.
1.Consider the readers’ interests when writing.
This has nothing to do with the implementation of search engine optimization techniques but you should always think about your readers whenever you write contents or blog posts.
Focus on trending topics and find new ways to convey information especially if readers follow everything about a certain topic. Remember that you want to keep your readers engaged so you always have to come up with something interesting even for the old topics.
2.Don’t forget the role of keywords.
Note that keywords are essential in optimizing your website so think of the right ones that suit your focus. After choosing the right keywords, all you have to do is to be specific in terms of using them.
For instance, if you want to write about click-throughs, try using more specific keywords for it like: “what are click-throughs”, “everything about click-throughs”, “all about click-throughs” and so on. Specific keywords between 2 to 5 words are called long-tail keywords and these can help you reach your target website visitors.
3.Write contents focused on your selected keywords.
Once you have selected specific long-tail keywords, the next thing to do is to write keyword-based contents. Try to spread out the use of your keywords in the whole content starting from headings up to the footer notes. This will help users to effectively find your post in search engines. Before publishing the content, make sure to do spelling and grammar check as Google is strict about error prone contents.
4.Do on-page optimization.
After writing contents, you should create catchy meta-descriptions that will show up in search results. These meta-descriptions could potentially drive traffic to your website.
5.Include images with tags.
Apart from adding more appeal to the overall look of the webpage, images are also responsible for earning traffic. When using images, make sure to come up with file names that contain relevant tags in order to get better search rankings on Google.
6.Establish social media presence.
Nowadays, pages created on social media platforms can be viewed, liked, or recommended, thanks to the help of millions of people lurking around various social networking sites every day.
7.Perform social bookmarking.
Submitting your articles on social bookmarking sites like Tumblr and Reddit is a good way to increase the effectiveness of your search engine optimization strategy.
8.Engage into website submission.
Though this may not seem important, website submission will help search engines in giving faster results. To submit your website, there should be a generated sitemap which must be in .xml format and submit them to Bing and Google webmasters.
9.Build high quality backlinks.
Creating backlinks is an essential part of search engine optimization strategy but it isn’t an easy thing to do. It takes time and enough authority to establish backlinks and it’s difficult to build them on a newly created blog or website. Generally, backlinks are done if a visitor liked your website and linked this to his website or blog.
It’s recommended not to focus on building backlinks at the beginning. Instead, you have to work your way in increasing your website traffic so that building backlinks can become easier. To increase website traffic, you have to write high quality contents with optimized keywords. Another step that can speed up your website visits is by exposing its URL to social media platforms.
10.Conduct website auditing and minor tweaking.
Auditing your website is essential for you to know the present shortcomings that it is facing. A full report of the website’s current status will help you analyze if there’s a need to do some tweaking. Doing so will help your website stay search-engine friendly.
Keep in mind that all of the desired results will take effect in 4 to 6 months after applying these SEO techniques. Though this may seem long, patience always pays off in achieving successful results.